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FMCG & Consumer Goods

Transform FMCG with Scalable AI & Automation Solutions for India & Global Markets

Facing the complexities of fragmented supply chains, frequent stockouts, inaccurate demand forecasting, or limited visibility across diverse retail and distribution landscapes in India and globally?

In the fast-paced FMCG sector, AI and automation are crucial for driving growth, enhancing operational efficiency, and building stronger consumer loyalty. Razornext partners with FMCG brands, distributors, and retailers in India and across the world to unlock scalable, real-world value through AI-powered, compliant, and business-aligned innovation tailored to both local and international markets.

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Reimagine FMCG Operations Across India and the World

Imagine hyperlocal demand forecasting for India’s diverse pin codes, real-time supply chain optimization across global logistics hubs, intelligent visual merchandising for local and international store formats, automated DMS/ERP integrations, and personalized retail experiences at scale. Whether you’re minimizing losses due to spoilage or inefficient distribution, increasing shelf velocity in high-demand retail environments, or streamlining multi-channel operations across regions, Razornext blends deep AI expertise with a nuanced understanding of the FMCG domain to drive tangible impact in India and around the globe.

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Our AI & Automation Services for FMCG

Distribution Management System (DMS)

Distribution Management System (DMS)

Our intelligent DMS helps FMCG companies streamline distribution with real-time tracking, inventory management, and route optimisation. This ensures timely deliveries, optimised stock levels, and improved supply chain visibility, reducing costs and increasing efficiency.

Fleet Management Solutions

Fleet Management Solutions

We optimise fleet movement using AI and IoT, providing real-time tracking, predictive maintenance, and route planning. This helps FMCG companies reduce fuel consumption, track delivery performance, and maintain fleet condition for cost-effective deliveries.

Supply Chain Optimisation Tools

Supply Chain Optimisation Tools

We build solutions to optimise inventory, demand forecasts, and supplier performance, improving operational efficiency. We also integrate blockchain for raw material sourcing, bagging, tagging, and quality control, ensuring secure, transparent, and traceable data across the supply chain, enhancing accountability and reducing fraud.

Gen AI for Customer Engagement & Loyalty

Gen AI for Customer Engagement & Loyalty

We use Gen AI to create personalised loyalty programs that engage customers with tailored offers and rewards. By analysing buying behavior and preferences, we boost customer retention, loyalty, and lifetime value.

Retail Store Monitoring & Brand Visibility Reporting

Retail Store Monitoring & Brand Visibility Reporting

Our solutions enable sales teams to monitor retail stores in real time, tracking brand visibility, shelf space, and promotions. Data captured via mobile apps is instantly sent to headquarters, providing insights to optimise in-store strategies.

AR-Powered Product Engagement for eCommerce

AR-Powered Product Engagement for eCommerce

We integrate AR features into eCommerce platforms, allowing customers to virtually try products before purchasing. This immersive technology enhances engagement, reduces returns, and increases conversions by bridging physical and digital shopping.

CRM-Driven Personalisation with AR Integration

CRM-Driven Personalisation with AR Integration

By analysing CRM data, we create personalised AR shopping experiences that offer tailored product recommendations or show how items fit into a customer’s space, enhancing satisfaction and driving sales with unique experiences.

Omnichannel Marketing Automation

Omnichannel Marketing Automation

We integrate marketing automation tools across multiple platforms to provide consistent and personalised messaging to customers at every touchpoint. Using AI and CRM data, we deliver the right message at the right time, boosting engagement and conversions across email, social media, and web channels.

Our AI & Automation Services for FMCG

Distribution Management System (DMS)

Our intelligent DMS helps FMCG companies streamline distribution with real-time tracking, inventory management, and route optimisation. This ensures timely deliveries, optimised stock levels, and improved supply chain visibility, reducing costs and increasing efficiency.

Fleet Management Solutions

We optimise fleet movement using AI and IoT, providing real-time tracking, predictive maintenance, and route planning. This helps FMCG companies reduce fuel consumption, track delivery performance, and maintain fleet condition for cost-effective deliveries.

Supply Chain Optimisation Tools

We build solutions to optimise inventory, demand forecasts, and supplier performance, improving operational efficiency. We also integrate blockchain for raw material sourcing, bagging, tagging, and quality control, ensuring secure, transparent, and traceable data across the supply chain, enhancing accountability and reducing fraud.

Gen AI for Customer Engagement & Loyalty

We use Gen AI to create personalised loyalty programs that engage customers with tailored offers and rewards. By analysing buying behavior and preferences, we boost customer retention, loyalty, and lifetime value.

Retail Store Monitoring & Brand Visibility Reporting

Our solutions enable sales teams to monitor retail stores in real time, tracking brand visibility, shelf space, and promotions. Data captured via mobile apps is instantly sent to headquarters, providing insights to optimise in-store strategies.

AR-Powered Product Engagement for eCommerce

We integrate AR features into eCommerce platforms, allowing customers to virtually try products before purchasing. This immersive technology enhances engagement, reduces returns, and increases conversions by bridging physical and digital shopping.

CRM-Driven Personalisation with AR Integration

By analysing CRM data, we create personalised AR shopping experiences that offer tailored product recommendations or show how items fit into a customer’s space, enhancing satisfaction and driving sales with unique experiences.

Omnichannel Marketing Automation

We integrate marketing automation tools across multiple platforms to provide consistent and personalised messaging to customers at every touchpoint. Using AI and CRM data, we deliver the right message at the right time, boosting engagement and conversions across email, social media, and web channels.

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Frequently Asked Questions

From hyperlocal forecasting in India to shelf-level visibility in international retail chains, we address demand-supply mismatch, audit automation, CRM intelligence, and field force enablement in varied market contexts.

Yes. Our tools work seamlessly in low-connectivity zones, align with localized workflows, and adapt to the infrastructure realities of both Indian and global FMCG ecosystems.

Absolutely. We build custom AI connectors that integrate with SAP, Oracle, Microsoft, Salesforce, Tally, and other Indian/global ERP and POS systems. 

Yes. We model AI solutions that account for rural-urban consumption behaviors, seasonal preferences, and micro-market conditions in India and globally.

We believe in co-creation. Our FMCG AI stack is tailored with your GTM structure, distributor hierarchy, product categories, and performance KPIs in mind—across Indian and international markets.

Pilot-ready AI tools can be built in 4–6 weeks. Full-scale rollouts across India or global regions typically take 8–12 weeks, depending on system integrations and market coverage.

Your Success is Our Mission

Work with a dedicated team of experts who support you at every stage, from discovery and planning to seamless implementation, and growth. Ensuring your end to end success.

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